What can I offer to my customers and prospects on a web site that I can’t offer them today?
07
SepFirst of all, your web site can provide a way for prospects and customers to understand not only what it is that you have to sell and why you are different from your competitors but, more important, to do so in a low-risk environment where they can find all of the information they need in order to feel comfortable that you are who they want to buy from. This can either eliminate the need to sell in person, or at least begin to establish a relationship that will shorten the sales cycle.
Second, a way to do business with you that transcends the limitations of the physical walls of your business. A web site can make you more convenient even for your most loyal customers.






