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IBM ran a commercial for over a year that featured two young women out for a day at the beach. One of them accidentally sat on her sunglasses and broke them. This prompted her to invent a pair of flexible sit on proof sunglasses. After a few attempts to sell the wonder product through retail distribution, these two enterprising women decided to set up a website to sell the sunglasses online. Presumably with IBM’s help they lived happily ever after enjoying their new found wealth. This whole drama unfolded all in a mere 30 seconds. This is just one of many examples of the often exaggerated ease in setting up shop on the internet to make money quickly and easily.