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When looking into setting up a business, one must set targets in order for that business to be successful. There are many targets, but the most important targets (primary targets) include: what business type you are setting up and the financial cost of that business, the assumed income, mass and monthly for the income, how the business will be promoted and of whom the business will be promoted to.

Only after considering these targets/options, can the lesser targets (secondary targets) be identified, and these include: location of business, name of business and size of business, as well as how the business is advertised.